Alex
Blanes

UK-based B2B demand generation agency serving enterprise and Fortune 500 technology clients.

• Led ABM-focused go-to-market strategies for Fortune 500 clients including Canon Europe, Schneider Electric, and Publicis Groupe with budgets up to $1M+
• Crafted a $1.1M "burst + sustain" demand gen strategy for a travel tech company's rebrand
• Designed Epsilon's first integrated demand generation strategy across multiple geographies
• Created Go-to-Market Maturity Matrix for client qualification and strategic planning

OEM market leader across 48 countries / 12 languages (Europe) with $1M+ marketing & sales budget.

• Built the European marketing operating system — integrated brand, digital, and field strategy with closed-loop reporting
• Orchestrated 30+ field events fused with ABM, generating $26M sales pipeline
• Launched eCommerce platform delivering €2M in 6 months, scaled to €10M+, lifting downstream sales +29%
• Facilitated executive reviews refining TAM, brand positioning, and new-market entry
• Co-authored ESG communications and launched Materiality Assessment for Shell, BP, TotalEnergies

L&D SaaS rebranding and repositioning in a crowded category.

• Facilitated 90-day strategic alignment with competitive analysis, ICP definition, and value proposition refinement
• Implemented LinkedIn and Google Ads campaigns generating 100+ qualified leads in 45 days at £32 CPL
• Initiated Account-Based Marketing from inception with data-driven account selection

Pandemic pivot to virtual summits for a fast-growing publishing and events firm.

• Created full-funnel virtual-events growth loop generating £500K+ in new revenue
• Email open rates +125%, click rates +900% via segmentation and creative testing
• Scaled webinar sign-ups +794% in a single quarter through message-market fit

Early-stage IP services firm seeking commercial clarity and demand infrastructure.

• Built first go-to-market framework from the ground up — personas, channels, SWOT, and market differentiation
• Redesigned brand and digital presence increasing inbound unique visits by 14×
• Implemented HubSpot CRM & CMS from scratch for integrated growth infrastructure
• Led beta delivery of legal tech MVP as Product Owner

Rapidly scaling SaaS in real-time translation technology.

• Increased monthly SQLs +390% (25 → 120+) and generated 360+ opportunities worth €581K
• Built high-velocity inbound engine migrating to HubSpot Enterprise
• Delivered full-stack automation with closed-loop reporting across the sales funnel

Global higher-education analytics brand modernizing content operations.

• Unified editorial and social strategy across Facebook, LinkedIn, Twitter, and Instagram
• Designed B2B2C social strategy balancing lead generation with editorial engagement

UK's energy regulator modernizing public engagement for 50,000+ followers.

• Designed and implemented Ofgem's first comprehensive social media strategy
• Social engagement +818%, audience +284% in six months, brand reach +70% YoY
• Deployed Synthesio for social listening, transforming social into a regulatory intelligence tool